Our Vision
"European Digital Media Observatory: quality information vs. disinformation"
EDMO is an independent observatory bringing together fact-checkers and academic researchers with expertise in the field of online disinformation, social media platforms, journalist driven media and media literacy practitioners. It aims to act as a reference point on data and policies on disinformation, public trust, media literacy and quality information. It aims to contribute to a deeper understanding of disinformation relevant actors, vectors, tools, methods, dissemination dynamics, prioritised targets and impact on society.
In other words: Projects coordinated by EDMO notably help to identify disinformation, uproot its sources or dilute its impact, support fact checking and quality information, and connect related expert communities.
Our Background
Set up in June 2020, as a body funded by the EU, EDMO is a partnership under the leadership of the European University Institute in Florence (Italy), which relies on the expertise of its School of Transnational Governance and Centre for Media Pluralism and Media Freedom, and includes Datalab at Aarhus University, Athens Technology Center, which provides the technological support and is also coordinating the Social Observatory for Disinformation and Social Media Analysis (SOMA); and Pagella Politica. Under the guidance of the Executive Board and an independent Advisory Board, the consortium brings together stakeholders in the field of disinformation detection and analysis,
while maintaining independence and impartiality in the execution of its tasks. All members of the consortium and of its governing bodies have strong expertise in analysing online disinformation and are used to working within a multidisciplinary applied approach with policymakers, public and private actors.
Members of the Advisory Board serve in their personal capacity, even if they belong to a particular organization/company. Their participation in EDMO activities is regulated by the Charter of the Governance Body, including provisions on transparency and any possible conflicts of interest.
Our Mission
Our Values
Our Goals